Storyteller / Creator / Artist
I am a creator of stories, content, brand and experiences.
I am an experienced ECD, Creative Director, Strategist and Story Crafter with a diverse background in Entertainment, Branding, Digital, Content, and Art and Animation Direction.
In 1996 I started my career in the Entertainment Industry for kids TV, animation and what was then called ‘the inter-web’ (yes, that was a long time ago). After many years directing and supervising on a number of iconic shows, shorts, promos and TVCs, I shifted my focus to creative strategy, brand development, digital strategy and design direction. It was a big but very rewarding move.
A quick snapshot of some roles I have held – I was a co-founder and ECD of Bigkidz Entertainment, the Lead Art Director for Studio Moshi, the Head of Strategy for Charles Elena and the Head of Digital and Content for Mustard Creative. Currently, I am the Senior Lead Creative for Moose Toys’ Marketing, Entertainment and Digital divisions – in charge of creative direction and leadership for all short and long-form digital and broadcast content, digital experiences, digital eco building initiatives and new IP development.